1.0 The scope, aims and objectives of the Project項目的范圍、目標和目標
1.1 The scope of the project項目范圍
In order to research and analyze its accounting and finance functions, the listing company has selected for the analysis. In addition, BP Amoco (herein after called “BP”) is a leading and famous petrol company around the world.Besides that, the annual report of BP among the 2014, 2015 and 2016 are comparative to analyze the results. 為了研究和分析上市公司的會計和財務職能，選擇了上市公司進行分析。此外，英國石油公司AMOCO（以下簡稱“BP”）是世界領先、知名的石油公司，其2014年、2015年和2016年的年度報告也進行了對比分析。
1.2 The aims of the project 項目目標
The project is dedicated to analyze the financial statement of the BP including financial position and comprehensive income statement and etc. The strategy of the BP should be analyzed in the project. Also, the financial ratio is potential to help to analyze the financial statement to know the management decisions. 本項目致力于對英國石油公司的財務報表進行分析，包括財務狀況、綜合損益表等，項目中應分析英國石油公司的戰略。此外，財務比率有助于分析財務報表以了解管理決策。
1.3 The objectives of the projects項目目標
Some analysis tools could be applied in the process of the project research such as SWOT and Porter’s five forces, these strategy analysis tools could be explained in the following structure. 一些分析工具可以應用于項目研究過程中，如SWOT和波特五力，這些策略分析工具可以解釋為以下結構。
2.0 Literature review 文獻綜述
The two main analysis theory can be applied in the project, they are 這兩個主要的分析理論可以應用于該項目，它們是
2.1 SWOT analysisWOT分析
SWOT analysis is often used for business strategy development, competitoranalysis and other occasions. SWOT analysis from McKinsey & Company, including Strengths, Weaknesses, Opportunities, and Threats. Therefore, the implementation of SWOT analysis includes two steps. The first one is collect internal and external conditions of various aspects of the enterprise comprehensive and general. It then analyzes the strengths and weaknesses of the organization, the opportunities and threats it faces. SWOT analysis can help enterprises to gather resources and actions in their own strengths and have the most opportunities. It makes the enterprise's strategy becomes clear. Analysis of strengths and weaknesses is mainly focused on their own strength and its competitors compared. Opportunity and threat analysis focuses on changes in the external environment and on the potential impact on the business. In the analysis, all internal factors (strengths and weaknesses) should be grouped together, and then external forces can be used to evaluate these factors(VERBONCU, & CONDURACHE, 2016).SWOT分析常用于企業戰略開發、競爭分析等場合。麥肯錫公司的SWOT分析，包括優勢、劣勢、機會和威脅。因此，SWOT分析的實現包括兩個步驟。一是綜合收集企業各方面的內外部情況。然后分析組織的優缺點、面臨的機遇和威脅。SWOT分析可以幫助企業以自身優勢聚集資源和行動，并獲得最大的機會。它使企業的戰略變得清晰。分析其優缺點主要集中在自身實力和競爭對手的比較上?；岷屯卜治霾嘀賾諭獠炕肪車謀浠約岸砸滴竦那痹謨跋?。在分析中，應將所有內部因素（優勢和劣勢）組合在一起，然后利用外力來評估這些因素（Verboncu和Condurache，2016）。
SWOT consists of two parts. The first part is environmental opportunities and environmental analysis. Environmental trends are divided into two categories. One category represents environmental threats and the other represents environmental opportunities. Environmental threats refer to the challenges posed by an unfavorable trend in the environment, which can lead to a weakening of the firm's competitive position if strategic action is not taken decisively. Environmental opportunities are attractive areas for corporate behavior, in which the company has a competitive advantage. The analysis of the environment can also have different angles. For example, a simple and concise method is the PEST analysis. The other is a more common method of Porter's five-force analysis. The second part is Strengths and Weaknesses analysis. Identifying attractive opportunities in the environment is one thing, and having the necessary competencies to succeed in the opportunity is another. Each enterprise should regularly check their strengths and weaknesses. This can be done through the business management checklist. This format can be used by an organization or a consulting organization outside the enterprise to examine the marketing, financial, manufacturing and organizational capabilities of an organization. Each element should be in accordance with the special strong, slightly stronger, medium, weak or weak classification.
2.2 The porter’s five forces
The Porter’s five forces analysis was proposed by Michael Porter in the early 1980s, has a profound and far-reaching impact on corporate strategy development. For competitive strategy analysis, can effectively analyze the customer's competitive environment. The five forces are: Bargaining Power of Suppliers, Bargaining Power of Buyers, Threat of New Entrants, Substitutes, Rivalry. The different combinations of the five forces ultimately affect the profitability of the industry changes. When putting forward a feasible strategy, we should first investigate, confirm and evaluate these five forces. The nature and importance of the different forces vary by industry and company.
Porter's five forces model for the analysis of competitive strategy, can effectively analyze the customer's competitive environment. Competitive strategy in a sense is derived from the enterprise to determine the competitive nature of the industry, a deep understanding of the law of competition. The competition law of any industry will be reflected in the five kinds of competition on the force. Therefore, the Porter's five-force model is a strategic analysis tool often used by enterprises to formulate competitive strategies. In a certain sense, it belongs to the microscopic analysis of the external environment analysis method. Porter's five-force analysis is static cross-sectional scan of an industry's profitability and attractiveness. It illustrates the average profitability of the industry in the enterprise. This is a measure of the industrial situation. Relatively speaking, it is not suitable as a measure of enterprise capacity. Typically, this analysis can also be used in entrepreneurial capacity analysis to reveal the enterprise in the industry or industry, what kind of profit space. There has been a lot of debate about the practical application of Porter's five-force analysis model. At present, the more consistent view is that the model is more of a theoretical thinking tool. Relatively speaking, it is not suitable for practical operation as a strategic tool. The significance of Porter's five-force analysis is that there are three kinds of successful strategic thoughts in the struggle of five kinds of competitive forces. These three ideas are: cost leadership strategy, differentiation strategy, and concentration strategy(Dobbs, 2014).
3.0 Key steps in the research in the project
The planning of the project is significant due to the time limitation. The annual report of the BP is divided into two separate parts: the management parts and financial parts. In the process of the analysis, the strategies and financial figures are also crucial to report. The annual reports can be found in the official website of the BP.
To understand the strategy of the BP, some analyzes tools enhance the analysis; the financial figures used to compare with prior years, for example, the figure in 2016 compared with figures in 2015 and 2014. Besides that, the financial ratios are useful.
4.0Timeframe for project
The planned project timeframe can be summarized as follow:
Management analysis 10days from the proposals
Financial and accounting analysis 10 days from the management analysis complete
Other parts can be finished in the 5days.
Final double check within 3days including proof reading and structures
1.Dobbs, M. E. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates. Competitiveness Review, 24(1), 32-45. doi:10.1108/CR-06-2013-0059
2. VERBONCU, I., & CONDURACHE, A. (2016). Diagnostics vs. SWOT Analysis.Review Of International Comparative Management / Revista De Management Comparat International, 17(2), 114-122.
3. Al-Araki, M. (2013). SWOT analysis revisited through PEAK-framework. Journal Of Intelligent & Fuzzy Systems,25(3), 615-625. doi:10.3233/IFS-120668
4. EbonzoMenga, A. D., Lu, J., & Liu, X. (2015).Ranking alternative strategies by SWOT analysis in the framework of the axiomatic fuzzy set theory and the ER approach. Journal Of Intelligent & Fuzzy Systems, 28(4), 1775-1784. doi:10.3233/IFS-141464
5. HLADCHENKO, M. h. (2014). SWOT ANALYSIS AS THE FIRST STAGE OF THE PROCESS OF THE STRATEGIC MANAGEMENT OF THE EUROPEAN HIGHER EDUCATION INSTITUTIONS. Euromentor, 5(1), 47-65.